Wichita, KS, USA - INVISTA’s CORDURA® brand launches new TrueLock™ brand to propel and underscore its commitment to best-in-class solution-dyed nylon (SDN) 6,6 fiber technology innovation and its commitment to developing the durable, eco-efficient fabric solutions of tomorrow. A new Wolf Gray color debut at Outdoor Retailer Summer Market (July 23-26, 2018) leads the pack of the brand’s next generation of durable colors.
CORDURA® TrueLock™ fiber is created from INVISTA nylon 6,6 multi-filament fiber that is solution dyed, locking the color in at the molten polymer extrusion level to create deep, durable color throughout the entire fiber structure.
The announcement is a major milestone for INVISTA’s Camden, S.C. facility, which expanded last year to increase U.S. capacity of high-tenacity, specialty fibers for CORDURA® fabrics. The Camden investment has accelerated progress in the development of new SDN capabilities – which complement the facility’s existing high tenacity nylon 6,6 filament fiber manufacturing processes. Plans currently being put into action at Camden include expansion of the CORDURA® TrueLock™ filament product line to introduce additional standard colors and deniers, as well as the flexibility to work to smaller minimum order quantities and custom colorways.
MMI Textiles, a premier supplier and one-stop shop supplying fabric, webbing and elastics in the textile marketplace for more than 21 years, is the exclusive North American provider of fabrics and webbing made with the new Wolf Gray CORDURA® TrueLock™ fiber, now through December 2018. Solution-dyed CORDURA® TrueLock™ fiber is also available in six classic colors designed to not fade or diminish over time – Desert Sand, Tan, Coyote, Ranger Green, Camo Green and Black.
CORDURA® TrueLock™ fiber is a key component of the CORDURA Cares(SM) initiative and aligns with INVISTA’s efforts to communicate its commitment to conserve resources, reduce emissions, protect the environment and increase the utility and durability of its products, with the end-goal of providing long-term value to its customers and society.
Since its launch in 2009, the CORDURA Cares(SM) Program remains committed to supporting efforts that promote environmental, health and safety excellence and corporate citizenship. Anchored by its tagline “Sustainability Begins with Products that Last™,” the program pursues goals in four key pillars: responsible manufacturing, sustainable performance, enduring materials, and corporate citizenship.
The process of color encapsulation used in CORDURA® TrueLock™ fiber offers several environmental benefits such as reduced water and energy consumption*, and reduced dye and chemical usage in textile processing. The fiber also delivers additional tangible benefits, including:
“Throughout our 50-year journey, we’ve worked to establish a foundation built on durable and long-lasting fiber technologies, including our legacy of solution dyed, high-performance nylon 6,6 offerings,” said Cindy McNaull, global CORDURA® brand and marketing director. “As we advance on this journey, we continue to invest and expand our capabilities to include solutions that are not only durable, but step lighter on the path to sustainability. Our recent Camden facility expansion will allow us to provide enhanced nylon 6,6 fiber offerings with added performance and eco-efficiency benefits, opening our doors to the next generation of durable fabrics.”
Take the CORDURA® TrueLock™ journey at booth #54037-UL at Outdoor Retailer Summer Market in Denver. Or, learn more at www.cordura.com.
*2013 LCA study based on the average comparison of conventional level acid Piece Dyeing to SDN at 3 independent/3rd party dyeing and finishing mills located in China, Taiwan and Korea.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.
CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
Press Contact: Catherine Anderson Jones
+44 168452 633000