CORDURA® Brand and Triple Aught Design Debut New Collection Featuring CORDURA® Combat Wool™ Yarn for Tough Missions and Everyday Adventures
Wichita, KS, USA - INVISTA’s CORDURA® brand announces an exciting new product adoption from gear and apparel specialist Triple Aught Design, which features CORDURA® Combat Wool™ yarn that blends Merino wool with high tenacity nylon fiber to raise the standard for resiliency in wool garments. The collection features two sweaters – the Echelon and the Journeyman – that were launched in fall 2017 and will be on display at Winter Outdoor Retailer + Snow Show 2018 – CORDURA® brand booth #54037-UL.
“With a heritage rooted in the military, Triple Aught Design is incorporating its knowledge of strong, rigorous gear and apparel to expand in outdoor products,” said Phil Adams, marketing and interactive services at Triple Aught Design. “We apply thorough design, high attention to detail, and strict tolerances to ensure our products meet our consumer’s most rigorous needs. When we combine this expertise with the traditional feel and durability of CORDURA® Combat Wool™ yarn, the outcome is apparel that enables versatility, whether our consumers are on their toughest mission or an everyday adventure.”
The Triple Aught Echelon sweater is versatile and reliable, designed to meet the demands of cool weather. The specially designed construction featuring CORDURA® Combat Wool™ yarn technology helps provide enhanced resiliency combined with the natural thermoregulating properties of wool. With a subtle reverse bamboo knit detailing this classic raglan crew has a modern edge.
The Triple Aught Journeyman continues a tradition of excellence with an added twist, inspired by the Type A-1 sweater issued by the United States Army Air Force during World War II. Initially, a sweater style made for engineers and mechanics, then pilots and other aircrew to wear under their leather flight jackets, it’s now been updated for everyday use. Featuring contrasting ribbing details, signature slotted buttons for improved functionality, and CORDURA® Combat Wool™ yarn technology for long-lasting durability.
“Today’s consumers are looking for gear that allows them to adapt from one environment to the next – design driven, versatile functionality with a built in endurance edge. Incorporating CORDURA® Combat Wool™ yarn technology into this specialized gear offers seamless integration of a time-tested traditional favorite such as wool, blended with high performance man-made fiber technologies for enhanced durability,” said Cindy McNaull, global CORDURA® brand and marketing director. “When we can collaborate with brands who share our same passion for pushing the limits of gear and apparel, that helps us enable consumers to Live Durable™.”
For more information on CORDURA® brand and Triple Aught Design products, visit Winter Outdoor Retailer + Snow Show booth #54037-UL.
About Triple Aught Design
We want to inspire people to live more adventurous lifestyles through legendary products, trainings, and events. Become part of the #tripleaughtdesign community. Whether on your toughest missions or in your everyday adventures, we know that exceptional quality and engineered functionality will help you succeed. We make gear and apparel for capable people.
In the military, teams and equipment are deemed mission capable when they are ready to perform any operation within their scope. Wherever your missions take you, we know that you depend on our gear to help you achieve your objectives and get you home safely. We take that responsibility seriously.
Engineers and machinists use 000 (triple aught) as shorthand for a thousandth of an inch, which has been the high standard of precision tolerance for over a century. Inspired by that ideal, we apply thorough design, high attention to detail, and strict tolerances to ensure our products meet your most rigorous needs.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.
CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
Press Contact: Catherine Anderson Jones
+44 168452 633000