CORDURA® Brand And “Monsieur-T.” Debut The Re/Mastered Collection: 20th Century Icons Reinvented With Today’s Performance Denims
Wichita, KS, USA - Inspired by iconic 20th century utility silhouettes, the groundbreaking CORDURA® brand ‘Re/Mastered’ Collection makes its debut at Kingpins Amsterdam April 19-20, 2017. Featuring garments curated by ‘Monsieur-T.’ International Design Studio (Paris), this collaborative collection melds historic 20th century garments with modern 21st century techniques. Made using specially engineered CORDURA® fabrics from leading mills Arvind, Artistic Milliners, Cone Denim, and Kipas, this collection is a tribute to CORDURA® Denim, the enduring fabric of the future.
“The Re/Mastered Collection is a true embodiment of ’heritage meets innovation’,” said Cindy McNaull, global CORDURA® brand and marketing director. “Through this collaboration, we’re able to work with our valuable authorized mills, ‘Monsieur-T’ and Denim Authority to create a vintage yet high-tech collection in celebration of our 50th anniversary.”
The silhouettes created for the collection borrow from the functional shapes and authentic details of iconic garments from the past, taking inspiration from workwear, motorcycling, and even military applications. From ‘60s firefighter jackets to brewery aprons, to mechanic’s coveralls, this exciting new collection reimagines these original pieces, “remastering” each garment using latest cutting-edge CORDURA® Denims:Arvind’s classic CORDURA® Denim is well washed and worn and has been hammered hard in the line of duty. It is highlighted in a 1940s-style Belgian coverall with genuine detailing borrowed from the versatile work uniform of the traditional army mechanic. Artistic Milliners’ heavy duty, indigo blue, specially engineered 15 osy CORDURA® Denim has been uniquely remastered for a heritage workwear outfit that mixes 1960s-style Swiss fireman’s jacket, with a classic pant and a traditional German work apron. Taking inspiration from across Europe and different decades of the 20th century, a classic 1960s-style Dutch utilitarian field jacket combined with retro French motorcycle pants has been reimagined through Cone Denim’s vintage-inspired CORDURA® red-edge selvedge denim. Kipas CORDURA® Canvas fabric has been custom dyed in British Khaki to create a heritage work outfit featuring a 1920s-style classic French workwear pant, a reinvented Fireman’s jacket and a German brewery apron. All garments in the Re/Mastered collection were specially dyed and finished by the Denim Authority team in Tunisia to give the fabrics the authentic worn heritage look and feel that is central to the collection’s style.
“Our studio reached out to find real collectible pieces from the past, which is in perfect alignment with the CORDURA® brand’s 50th anniversary year. Blending “Monsieur-T.” Studio designs with CORDURA® Denim technicity and vintage flair makes for trend-driven utility clothing,” said Tilmann Wröbel, denim guru and founder of “Monsieur-T.” “Our dream was to combine science and innovation in products that showed a human touch through signs of time and wear, and the addition of CORDURA® fabrics from some of the world’s leading denim mills really brought the collection to life.”
The Re/Mastered Collection will be featured in several upcoming tradeshows, including Kingpins Show in Amsterdam April 19-20 and Denim PV in Paris April 26-27. For more information about the collection, please visit www.cordura.com.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.
CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
Press Contact: Catherine Anderson Jones
+44 168452 633000