Wichita, KS, USA - Marking another milestone in the CORDURA® brand’s ‘50 for 50’ Anniversary campaign, Material ConneXion voted in two new categories of high performance CORDURA® fabrics to its global innovation library. Durable technical CORDURA® Denims from the brand’s ‘X. Venture’ collaboration with Artistic Milliners, Schoeller Technologies, and Lenzing Tencel®, as well as fabrics from its latest ‘Performance Naturals’ collaboration with Cotton Incorporated (CORDURA® STORM COTTON™ French Terry and TransDRY™ Twill) will be showcased through both online and physical Material ConneXion libraries in Bangkok, Bilbao, Daegu, Milan, Skövde, Tokyo and New York City.
“We are honored that our fabrics have been selected for inclusion in such a leading innovative, materials driven global platform, said Cindy McNaull, global CORDURA® brand and marketing director. “Between Material ConneXion’s extensive showrooms all around the world and the easy accessibility of its online directory, designers will have quick and convenient insight into our latest Live Durable™fabric technologies.”
New materials are carefully evaluated based on their unique technical offerings, cutting-edge innovation and outstanding performance. CORDURA® Denims from the brand’s ‘X. Venture Collexion,’ a retro-futuristic line of garments created through a collaborative effort with designer Michele Rose and in concert with Artistic Milliners, the brand’s longest running authorized CORDURA® Denim mill, were selected and voted in after the materials caught the attention of Material ConneXion’s research team.
These innovative denims are now on display in Material ConneXion’s multiple global showrooms, as well as included in the company’s comprehensive online database:
Designed to help regulate body temperature, CORDURA® Denim with Schoeller PCM Technology is a durable CORDURA® fabric created to stand up to extreme environments that features a special coating with active temperature equalization and dynamic climate control. A high-performance protective fabric, CORDURA® Denim with Schoeller ceraspace™ Technology offers enhanced abrasion-resistant properties for environments where maximum-protection is needed. Nylon, cotton and wool seamlessly blend in CORDURA® Combat Wool™ Denim. Offering enhanced abrasion-resistance, this fabric combines the look and feel of denim with the natural comfort properties of wool. The Material ConneXion review committee also selected fabrics from the latest CORDURA® + Cotton Incorporated ‘Performance Naturals’ collection - STORM COTTON™ French Terry and TransDRY™ Twill fabrics based on intimate blend CORDURA® NYCO fabric technology. These state-of-art, quick-dry fabrics offer the tried and true, long-lasting durable performance of CORDURA® fiber, combined with specialist product technologies, STORM COTTON™ and TransDry™, by Cotton Incorporated.
“Our fabric categories are scientific in nature, but tailored to suit the design community,” said Gayatri Keskar, Senior Material Scientist, Advanced Materials. “Including the CORDURA® brand allows us to expand our portfolio and offer a wider variety of durable, cross-functional fabrics to our audience.”
Material ConneXion is built on the belief that Every Idea has a Material Solution™. It is a trusted partner of Fortune 500 corporations and forward-thinking companies seeking a sustainable or competitive edge.
To see the latest CORDURA® fabric samples online, visit materialconnexion.com. Or, to learn more about CORDURA® brand visit www.cordura.com.
About Material ConneXion
Material ConneXion (materialconnexion.com), a SANDOW company, is a global materials and innovation consultancy that helps clients create the products and services of tomorrow through smart materials and design thinking. Material ConneXion is the trusted advisor to Fortune 500 companies, as well as forward-thinking agencies and government entities seeking a creative, competitive, or sustainable edge. With locations in Bangkok, Bilbao, Daegu, Milan, New York, Skövde, and Tokyo, Material ConneXion's international network of specialists provides a global, cross-industry perspective on materials, design, new product development, sustainability, and innovation. Material ConneXion maintains the world’s largest subscription-based materials library with thousands of innovative materials and processes—an indispensable asset to a wide audience of users; while our research division works with clients to strategically incorporate trends, service, and innovation into their business models and products.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.
CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
Press Contact: Catherine Anderson Jones
+44 168452 633000