Wichita, Kansas – January 7th, 2019 – INVISTA’s CORDURA® brand has been recognized by ISPO TEXTRENDS 2019 for the fifth year running for outstanding innovation, with fabrics awarded by a jury of international industry experts based on the opportunities they present for designers and product managers. Comprised of a wide portfolio of forward-looking technologies, this year’s winners aligned with three of the key textile trends identified by the ISPO TEXTRENDS team as shaping the global market for Fall/Winter 2020-2021.
'Gravitas’ spotlights durable lightweight fabrics that deliver the high-tenacity appeal, enhancement and protection of their heavier predecessors, but with new dynamics.
CORDURA® 4EVER™ knit fabric from Yoonia was awarded ‘Best Product’ in the Second Layer category. Made with 100 percent synthetic yarns, this soft—yet-strong, technical mid-layer fabric delivers long-lasting durable performance and power for technical hoodies for running, climbing, hiking and other active outdoor applications.
According to ISPO TEXTRENDS, “fabrics such as these are in harmony with the megatrends that provide a good vision of where the future of textiles will take us.”
ISPO TEXTREND ‘ALTRUISTIC’ – remastering tradition for today
‘Altruistic’ honors traditional processes and ingredients that have been reimagined in new ways to create cleaner, more efficient products and more sustainable concepts.
‘Disruption’ nods to fundamental forms of the past, enhanced with a rebellious streak and avant-garde twist.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.
CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
Press Contact: Catherine Anderson Jones
+44 168452 633000