CORDURA® Brand and Cotton Incorporated Debut Next Generation Performance Cotton

July 20, 2017 |

Wichita, KS - INVISTA’s CORDURA® brand and Cotton Incorporated are continuing to collaborate with the debut of woven and knit blended performance natural fabrics featuring specialty moisture managing TransDRY™ and STORM COTTON™ technologies from Cotton Incorporated. The technologies combine the tried and true, long-lasting durability of CORDURA® fiber and the comfort of cotton. These state-of-art, quick-dry performance fabrics are the latest additions to the portfolio of fabrics based on intimate blend CORDURA® NYCO fabric technology. The collaboration is another milestone in the CORDURA® brand’s 50th anniversary celebration and will debut at Summer Outdoor Retailer Show (CORDURA® brand booth #39212 and Cotton Incorporated booth #38037).

More than two in three consumers (67 percent) say performance features are important in their clothing purchase decisions according to the Cotton Incorporated 2016 U.S. Activewear Study. “Continuing with the theme of innovation through collaboration in our 50th anniversary year, we are thrilled to debut an exciting next chapter in our ‘performance naturals’ collaboration with the talented team at Cotton Incorporated,” said Cindy McNaull, global CORDURA® brand and marketing director. “When you combine CORDURA® brand durability with the hidden science of TransDRY™ and Storm COTTON™ technologies, ‘the fabric of our lives’ seamlessly takes on a whole dimension of long lasting comfort.”

New jersey knits, fleece fabrics and concept pieces from the Cotton Incorporated development team, as well as woven fabrics featuring the TransDRY™ and STORM COTTON™ technologies from CORDURA® brand authorized mills – Artistic Milliners and Chia Her – will be on display at both booths. These fabrics are designed for use in a variety of applications including activewear, outdoor gear and workwear.

“Cotton Incorporated’s technology innovations add performance and functionality to the natural comfort of cotton, while the incorporation integration of CORDURA® gives fabrics an additional dimension of durability and increased strength, enhancing cotton’s ability to perform in the outdoor and active markets,” says David Earley, senior director for Supply Chain Marketing at Cotton Incorporated. “For example, we saw the tear strength of some of our woven fabric developments increase by more than 50 percent with inclusion of the CORDURA® fiber in the blend.”

Cotton Incorporated’s TransDRY™ Technology
TransDRY™ technology for cotton is a patented, high-performance moisture management application, that allows fabrics to “wick” and spread perspiration as well as or better than high-tech synthetics, without losing the natural comfort and softness of cotton. TransDRY™ technology is applied to cotton yarns reducing their ability to absorb water.

As a result TransDRY™ fabrics are engineered to dry faster than untreated cotton to help keep fabrics from becoming over-saturated during physical activity.

Cotton Incorporated’s STORM COTTON™ Technology STORM COTTON™ technology offers breathable water-repellent protection from rain and snow, whilst maintaining the natural comfort of cotton. STORM COTTON™ is a finish applied to cotton fiber that effectively repels liquids and still allows for moisture vapor to pass through the fabric so it can move away from the body and dissipate into the environment naturally – helping keep the wearer more cool and comfortable.

Because this special finish minimizes the amount of water that a cotton fabric can absorb, garments made with STORM COTTON™ technology are engineered to dry much faster than those made with untreated cotton which helps to minimize the amount of time and energy required for laundering. To learn more about this breakthrough ‘performance natural’ fabric collaboration, stop by the CORDURA® brand OR Show booth #39212 or Cotton Incorporated booth #38037. Or, visit www.cordura50years.com/CottonInc.

About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.

About INVISTA
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.

Press Contacts

CORDURA® Brand Inquiries: INVISTA S.a.r.l
cordura@invista.com
4123 E. 37th St. Wichita, Kan. 67220
North America

Press Contact: Morgan Lang
morgan@sweeneypr.com
919-647-5961
North America