CORDURA® Brand and Carhartt Live Durable™ in Latest “Meet the Maker” Series Installment.

September 20, 2017 |

Wichita, KS, USA - September 20, 2017 - INVISTA’s CORDURA® brand is broadening its portfolio of protective performance fabric technologies suitable for today’s workwear environments. The latest innovations on display at A+A Show range from Flame Retardant solutions featuring CORDURA® fabric technology for enhanced durability to specialist stretch materials for garment reinforcement. These innovations support the brand’s commitment to developing durable fiber and fabric technologies designed to help people “Live Durable™”.

“In a work environment, fit for purpose requirements dictate the functionality of the garment, but worker comfort should not be ignored” said Cindy McNaull, global CORDURA® brand and marketing director. “Finding next generation solutions for today’s workers, we believe, means looking at how to increase the comfort quotient and functionality of textile technologies without compromising on the durability or protection required. In collaboration with our strong mill partners, we are dedicated to developing cutting edge solutions that power the work and protectivewear of the future.”

Combining science and technology to help provide technical performance solutions for worker’s gear and apparel, these exciting new additions to the CORDURA® protective fabric portfolio, along with the brand’s new 360-degree virtual reality based campaign – Live Durable™ will make their debut at A+A Show 2017:

Hi-Vis Laminates: New CORDURA® brand high visibility, lightweight, waterproof, durable 2- and 3-layer laminated fabrics for outerwear. 140 gsm – 220 gsm targeted for garments used in road/rail construction as well as security and emergency services.
FR Solutions: A range of flame retardant coated fabrics engineered with CORDURA® fiber technology for enhanced abrasion resistance – featuring fabrics from Arvind, India and SR Webatex, Germany.
Carrington FlameTougher 280AS made with CORDURA® NYCO fabric technology offering enhanced abrasion and tear resistance and designed to meet EN1162 for flame retardant clothing.
Stretch Reinforcements: An enhanced range of high tenacity polyester and nylon 6,6 CORDURA® fabrics with LYCRA® T400® stretch technology for workwear garment reinforcement. These comfort-stretch fabrics include options tested to meet high temperature industrial wash requirements.
CORDURA® Denim: The latest hardwearing, hard-working denims including cutting-edge fabrics with high tear strength and stretch recovery functionality for service trousers.
CORDURA® 4Ever™ Knits: French terry and fleece constructions designed to be soft, strong and long-lasting from Ifateks, Turkey.
CORDURA® fabrics with Susterra® bio based membranes and coatings for safety footwear (Tiong Liong, Taiwan) and outdoor apparel (Everest, Taiwan)

To learn more about the latest CORDURA® brand news, fabric technologies and innovations visit www.cordura.com. Schedule an appointment at A+A Show, or stop by CORDURA® brand booth #9E39 for an up-close look at how CORDURA® fabric is helping workers to Live Durable™.

About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.

About INVISTA
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.


Press Contacts

CORDURA® Brand Inquiries: INVISTA S.a.r.l
cordura@invista.com
4123 E. 37th St. Wichita, Kan. 67220
North America

Press Contact: Morgan Lang
morgan@sweeneypr.com
919-647-5961
North America