CORDURA® Brand and BLACKYAK Expand Global Collection with New 2017 Fall/Winter Apparel for the Extreme Alpinist
Wichita, KS - First collaborating in 2016 for BLACKYAK’s global market launch, the brands have expanded their offerings in the European market with the latest 2017 fall/winter apparel debuting at Outdoor Retailer (January 2017) and ISPO Munich (February 2017).
The 2017 collection features insulation and mid-weight layers designed with CORDURA® fabric for enhanced durability and soft comfort. Pants, shorts, shirts and jackets engineered for use on the summit will hit stores for spring/summer and fall/winter 2017.
Inspired by the yak’s resilience, BLACKYAK clothing is crafted to withstand even the harshest alpine conditions. Prototypes are exposed to the extreme situations by the BLACKYAK athletes during trainings and on expeditions. Week-long treks, waiting at base camp, the ascent of 8,000-metre-high peaks, climbing ice walls: people and materials have to work together optimally.
“At BLACKYAK, quality is key to the success of our products – and that means sourcing performance fabrics that we know can stand up to the test,” said Max Nortz, managing director at BLACKYAK. “Our 2016 collection with CORDURA® fabric was honored at the ISPO awards with eleven wins, so working together again for the 2017 collection was top of mind.”
Select ISPO 2016 winners and garments from the fall/winter 2017 line will be on display at Outdoor Retailer Jan. 10 – 12, 2017. The official European launch will be at ISPO Munich Feb. 5 – 8, 2017 with an exclusive joint media event in conjunction with the show.
“When two companies with such similar brand promises align, it’s amazing the magic that happens,” said Cindy McNaull, global CORDURA® brand and marketing director. “BLACKYAK’s approach to product design and dedication to quality is uncompromising. Their decision to use CORDURA® fabric continues to be an exciting opportunity to take our fabrics to new heights literally and figuratively.”
For more information on CORDURA® brand and BLACKYAK’s products, visit OR Show booths #39213 and #5009 or ISPO Munich Hall B1, Booth 312. To learn more about attending the media launch event at ISPO Munich, please inquire with the listed media contact.
BLACKYAK was founded in 1973 in Seoul (Korea), and is one of the leading outdoor brands in Asia. Offering quality that has proven itself in even the toughest expedition environments, the very latest technology and an individual design language, BLACKYAK expanded into the European market in 2016.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.
CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
Press Contact: Catherine Anderson Jones
+44 168452 633000