CORDURA® Brand Reaches 50th Anniversary Milestone with More Than 50 ISPO TEXTRENDS Innovation Awards and First Ever “Best Product Category” Recognition
Wichita, KS, USA - INVISTA’s CORDURA® brand has been honored with more than 50 awards in its 50th anniversary year at ISPO TEXTRENDS, securing its first “best in category product” win with CORDURA® 4EVER™ knit by Yoonia (Korea). In total, 51 CORDURA® fabrics across six key textile categories were selected as winners, a true testimony to the underlying durable innovation platform fueling the brand’s future. These cutting-edge fabrics are currently on display at ISPO TEXTRENDS, Munich Feb. 5 – 8, 2017.
Many of the winning fabrics selected were in the soft equipment category, a reflection of the CORDURA® brand’s durable heritage which has its roots in technical backpacks. Recognitions in categories such as Membranes & Coatings, Street Sports and Base Layer showcase the versatility of modern CORDURA® fabrics and how the brand continues to innovate fabric technologies with a focus on endurance and lifestyle apparel applications.
“We are pleased to see how our valuable authorized mills are being recognized for their dedication to creating long-lasting, durable CORDURA® fabrics, and we are truly humbled to receive a record-breaking 51 awards in our 50th year,” said Cindy McNaull, global CORDURA® brand and marketing director. “We believe the future of innovation is collaboration, and as we celebrate this major milestone in our brand’s history, we are dedicated to developing the next generation of durable solutions together.” CORDURA® fabrics were awarded for a wide range of performance and technical properties across several ISPO categories.
This category features performance products for tents, backpacks, sleeping bags, shoes and more. Lightweight, durable, abrasion resistant, UV-protection and waterproof are among the required benefits, with 19 CORDURA® fabrics recognized. Among the “Top 10” winners in this category is the recently launched CORDURA® TPX fabric by Chang Ho, which is a lightweight, specialized laminate fabric. Others selected as winners in this category are hardwearing CORDURA® Lite, Ballistic, Classic and HP fabrics showing a modern spin on authentic CORDURA® bag and pack fabrics, from mills including LeeJo and Dong Jin, Korea, and durable CORDURA® AFT knits for footwear from Mifer, Italy.
Fabrics in this category range from ubiquitous denim with new performance levels to lighter functional fabrics and finishes with a fashionable edge that meet the demand of today’s urban offering for second and outer layers. Ten CORDURA® fabrics were chosen as winners in this category, including CORDURA® Combat Wool™ Denim from Artistic Milliners offering the durability of nylon and the natural warmth properties of wool, part of the latest CORDURA® brand “Authentic Alchemie” Collection, technical performance, comfort driven CORDURA® denims from Kipas, Turkey and long-lasting CORDURA® 4EVER™ fleece by Yoonia.
Featuring lightweight but ultra-resistant woven fabrics that provide protection against the elements, the outer layer category winners include ultra-lightweight CORDURA® Naturalle™ fabrics all under 80gsm from Yoonia, LeeJo and One Chang mills in Korea. Also winning in this category is one of the new 60% wool blend endurance CORDURA® Combat Wool™ suiting fabrics from Italian specialists Marlane designed for today’s cosmopolitan commuter.
This category features next-to-skin fabrics for technical underwear, with pre-shaping, support, thermal or moisture management performance. Softness, comfort, anti-bacterial or eco-friendly properties are added values. CORDURA® 4EVER™ Knit fabrics from Yoonia were honored in this category with “Best Product” and three additional recognitions. CORDURA(R) 4VER™ knits are latest addition to the CORDURA® fabric portfolio. Also selected was a CORDURA® Combat Wool™ knit fabric made using the new nylon/merino CORDURA® brand qualifying yarns from Suedwolle Group.
Spotlighted in this category are fleeces, lightweight protective fabrics and performance linings usable for maximum thermal characteristics. CORDURA® 4EVER™ wool flannel shirting by Chia Her was among the category winners, which provides enhanced warmth, comfort and abrasion resistance.
Membranes & Coatings
Technical membranes are featured in this category, often including two-to-three layer fabrics with stretch that are waterproof, windproof and UV-resistant for ultimate protection against the elements. The CORDURA® brand was awarded six times in this category, including recognitions for lightweight, water repellent CORDURA® Naturalle™ fabrics by One Chang and Yoonia, as well as durable water resistant nylon cotton blend CORDURA® NYCO fabrics from Samtex.
To learn more about the ISPO award-winning fabrics, end-use products and marketing tools, please visit www.CORDURA.com.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.
CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
Press Contact: Catherine Anderson Jones
+44 168452 633000