CORDURA® Collaboration Continues With New CORDURA® S Gene® Denim

July 17, 2018 |

With 175 years of combined heritage, INVISTA’s CORDURA® brand and Cone Denim® have a keen understanding of the world of denim. These two brands will debut their latest collaboration at Outdoor Retailer Summer Market in Denver (July 23-28, 2018) – CORDURA® S Gene® Denim. This new denim innovation offers an authentic look and feel with hidden performance and engineered stretch benefits.

Cone Denim’s® S Gene® innovation was originally introduced in 2007. High performance dual-core technology S Gene® yarn provides exceptional stretch and recovery. These yarns are made with two core components which optimize stretch and maximize recovery, and the dual-core is wrapped in a spun cotton covering to provide a soft cotton hand and natural appearance.

“At Cone Denim, we continue to expand and elevate our S Gene® collection of denims to provide customers with high performing, sustainable denims that people love to wear,” said Kara Nicholas, vice president of product design + marketing at Cone Denim. “Complimented with CORDURA® brand technology, which is a well-known, well respected name for strength in garments, we are able to create an offering that embodies the best of both our worlds and honors our longstanding history together.”

CORDURA® S Gene® Denims feature high-strength nylon 6,6 filament technology and have been validated to meet the durability, performance, and quality standards required for INVISTA’s CORDURA® brand fabrics. Cone Denim offer authentic indigo and black CORDURA® S-Gene Denims in a range of weights from 10.75 to 11.75, with varying stretch 14 to 32 percent.

“Last year, in honor of CORDURA® brand’s 50th anniversary, we were excited to offer a first-of-its kind selvage denim together – but the innovation partnership certainly didn’t stop there,” said Cindy McNaull, global CORDURA® brand and marketing director. “Since then, we’ve continued to push the boundaries to bring enhanced denim solutions to the market, and the new CORDURA® S Gene® Denim collection is a testament to this shared commitment.”

This denim collection is designed for use in applications such as workwear where rugged, hardwearing durability, authenticity, and ease-of-movement are essential. To experience CONE Denim’s CORDURA® S Gene® portfolio in person, visit OR Show (Cone Denim booth #23110-SL and CORDURA® brand booth #54037-UL).

About Cone Denim
A leading denim innovator for more than 125 years, Cone Denim delivers unparalleled expertise and advanced denim capabilities that service and inspire the global market. Cone promotes both sustainable practices in its operations and development of new denims. From performance denims and superior SGENE® technology to vintage re-creations of CONE® Deeptone Denim reaching back to the early 1900s, Cone offers unique collections of PERFORMANCE, STRETCH, SELVAGE, and NATURAL INDIGO denims crafted out of the Cone®3D R&D incubator. Cone Denim operates as part of International Textile Group, Inc. (ITG) with manufacturing capabilities in Mexico and China and a global network of sales, product and merchandising professionals based out of Greensboro, NC. Learn more at,, and

About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit and follow us on Facebook, Twitter, LinkedIn, and YouTube.

From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at

Press Contacts

CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
North America

Press Contact: Catherine Anderson Jones
+44 168452 633000