CORDURA® Brand and Artistic Milliners’ Breakthrough ‘X. Venture Collexion’ Makes European Debut at MUNICH FABRIC START - KEYHOUSE
Wichita, KS, USA - INVISTA’s CORDURA® brand 50th anniversary road show makes its European debut with its space-themed X.Venture Collexion at MUNICH FABRIC START (MFS) - KEYHOUSE, January 31 – February 1. This blast-from-the-past inspired collection designed by Struktur Studio is a co-operative collaboration between CORDURA® brand and Artistic Milliners, featuring TENCEL® from Lenzing, and coatings by Schoeller® Technologies AG.
The X.Venture Collexion, located in the innovation KEYHOUSE display hall at MFS (#39),is an interpretation of how some of the most innovative performance textile technologies can combine with the art of design to impact the future of technical denims. The garment concepts take influence from retro astronaut gear – a nod to the 60s heritage of the CORDURA® brand – combined with modern, space-age popular culture. Struktur Studio’s retro-futuristic garments in the X.Venture Collexion specifically highlight the cutting-edge denims created by this collaboration.
“To us, the future of innovation is collaboration – whether that’s with a designer or with our community of textile innovators – like Artistic Milliners, TENCEL®, and Schoeller® Technologies AG,” said Cindy McNaull, global CORDURA® brand and marketing director. “Orchestrating these industry powerhouses together is a gateway to forward-thinking design and the fusion of performance technologies in the apparel of today.”
The X.Venture Collexion was first initiated by CORDURA® brand as part of its 50th anniversary year-long celebration, with one of the leading denim mills in the world – an INVISTA authorized mill – Artistic Milliners.
“We were proud to be approached by our long standing partners at the CORDURA® brand to work on providing next generation denim for their upcoming 50th anniversary celebration,” said Neil Bell, Artistic Milliners’ global manager & director. “We designed and crafted a range of futuristic CORDURA® Denim fabrics with the aim of creating denim that reflects innovation and heritage while encapsulating next generation durability, strength and added performance. In addition, we also collaborated with Schoeller® finishing technologies to add their latest generation coating technologies to these outstanding conceptual CORDURA® Denim fabrics.”
The X.Venture Collexion is comprised of a men’s jacket and pant, and a women’s jumpsuit, featuring multiple cutting-edge fiber, fabric and coating technologies and includes the following:
Men’s Neo Jean Jacket – Made with 20D CORDURA® UltraLite fabric and CORDURA® Denim combined with Schoeller® PCM™ technology, this jacket has temperature regulation at its core and is built to last. Men’s Neo Work Pant – Made with CORDURA® Denim with Schoeller® c_change technology, these pants are designed for life’s extremes. Women’s Neo Jumpsuit –The Women’s Neo Jumpsuit is built with CORDURA® Denim with TENCEL®, CORDURA® Combat Wool™ Denim and CORDURA® Denim combined with Schoeller® ceraspace™ technology to fuse the best of fashion and function. “While we are reflecting back to the past in the design of this collaboration, on the performance textiles spectrum, we remained focused on the future evolution of denim and how performance materials play a role in creating denims that are long-lasting and durable, as well as comfortable and soft,” said Tricia Carey, director of global business development at Lenzing Fibers Inc. “By joining forces with industry peers like CORDURA® brand, Artistic Milliners and Schoeller® Technologies AG, we are driving that evolution faster to deliver performance textiles of tomorrow, today.”
To see the fabrics and the X.Venture Collexion firsthand, visit the innovation display at MFS – Keyhouse stand #39, January 31- February 1 featuring CORDURA® brand, Artistic Milliners, TENCEL® fiber and Schoeller® Technologies AG. Join us for a special coffee and cake event on January 31st from 3-4 p.m. to celebrate the collaboration and the 50th anniversary of the CORDURA® brand.
For more information about CORDURA® fabrics, please visit www.cordura.com.
About Artistic Milliners
Established in 1949, the company has since expanded to become a fully vertically integrated textile set-up with the aim of providing high-end customers with premium quality denim fabrics and garments. Artistic Milliners Pvt. Ltd., one of the largest denim fabric and garment manufacturers, has been in the garments business for over 40 years now. Artistic Milliners today employs about 16,000 people with global headquarters in Karachi, Artistic Milliners has representative offices in seven different cities across the globe. Artistic Milliners’ Research and Innovation Center in Dubai offers an opportunity to our customers & partners to stay a step ahead of the market, interpret upcoming trends and bring their creative vision to life.
About the Lenzing Group
The Lenzing group is a world market leader headquartered in Austria, with production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality, botanic cellulose fibers. Its portfolio ranges from dissolving pulp to standard and specialty cellulose fibers. Lenzing quality and innovative strength set global standards for cellulose fibers. With 77 years of experience in fiber production, the Lenzing group is the only company worldwide combining the manufacturing of all three cellulose fiber generations on a large industrial scale under one roof – from the classic viscose to modal and the lyocell fiber TENCEL®. The success of the Lenzing group is based on its consistent customer orientation together with its leadership in innovation, technology and quality. Lenzing is committed to the principles of sustainable management and very high environmental standards. In addition to its core business of fibers, the Lenzing group also operates in the field of engineering and plant construction.
About Schoeller Technologies AG
The licensing company for innovative textile technologies. With its domicile in Switzerland, Schoeller Technologies AG is a globally active company for innovative textile technologies. It furthers the development of new pioneering textile technologies through the deployment of international and interdisciplinary R&D teams and holds the intellectual property rights (patents and trademarks). Besides its allocation of technology and trademark licenses, the company organises the world-wide availability together with selected distribution partners. In addition, Schoeller Technologies AG distributes technology products and supports licensees in technical matters, as well as in marketing and sales. Schoeller Technologies AG is a subsidiary of Schoeller Textil AG and was founded in 2000.www.schoeller-tech.com.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.
From the fibers in your carpet to the plastic in your automobiles, INVISTA’s commitment to continuous improvement has led its employees to develop some of the most durable, versatile polymers and fibers in the world. A subsidiary of Koch Industries since 2004, INVISTA brings to market the proprietary ingredients for nylon 6,6 and recognized brands including STAINMASTER®, CORDURA® and ANTRON®. INVISTA also offers specialty chemical intermediates and process technologies. See the bigger picture at INVISTA.com.
CORDURA® Brand Inquiries: INVISTA S.a.r.l
4123 E. 37th St. Wichita, Kan. 67220
Press Contact: Catherine Anderson Jones
+44 168452 633000