It used to be that black denim would often lose its appeal in the wash. But those days now fade away – thanks to a creative collaboration between the CORDURA® brand, Artistic Milliners, and TENCEL™.
Why? Because the introduction of the new SuperCharged Noir Collection brings a black denim to die for. (Or should that be to ‘dye’ for?). To cut to the chase, it’s a performance denim portfolio in a powerful dense black with excellent color fastness.
Which, customer feedback tells us, is exactly what consumers in today’s multi-segmented market are looking for. Resulting in fashion and workwear that lets them seamlessly transition from one place to the next; clothes that they can wear throughout the day in comfort and style.
The new ‘Supercharged Noir’ collection by Artistic Milliners is built on an innovative ‘5S’ technology platform focused on Stay True color, Strength, Softness, Sustainability, and Stretch.
Specifically engineered using a combination of INVISTA’s new staple nylon 6,6 BLACK SDN fiber innovation and spun-dyed TENCEL™ Modal fibers with Eco Color technology for next generation performance, the collection is infused with color-fastness locked in at the fiber level for excellent shade consistency and long-lasting vibrancy. The process of solution-dyeing utilized in both the INVISTA T420HT BLACK SDN and TENCEL™ Modal fibers with Eco Color technology helps to greatly reduce the water and chemicals used in the textile manufacturing process, a key component of sustainable innovation in the collection. Engineered soft comfort and performance Stretch make this new-generation denim easy to to wear next to the skin, easy to wear for work or play.
Artistic Milliners, the longest running authorized CORDURA® Denim mill has been a strong innovation partner since the program’s inception in 2010 and together we have collaborated on numerous projects to advance the science of performance denim, including several innovative developments with TENCEL™ focused on soft and strong solutions.
The insights from Ebru Ozaydin, SVP of sales and marketing at Artistic Milliners and Tricia Carey, director of global business development at Lenzing speak volumes for the inspiration behind this collection:
Ebru: “At Artistic Milliners, we believe in the power of collaboration. We created the ‘SuperCharged Noir’ Denim collection with CORDURA® brand and TENCEL™ fibers by implementing the latest in smart and sustainable fiber technology, which we feel will be the next evolution in performance denim.”
Tricia: Together, we share the same belief that innovation begins with collaboration. Initially, this partnership began with just a soft technology, TENCEL™ fibers, in combination with long-lasting CORDURA® fiber to translate the two technologies into a softened strength solution. Now over the years, it has evolved into studying the unmet needs of the consumer and solving new problems for a new generation.
For the new Artistic Milliners Supercharged Noir collection, we really wanted to fuse value and versatility – especially since these features are important for both men's and women's offerings. Over the past several seasons, we've seen a rising interest in black denim in a variety of segments for both men and women. And with that, we've seen the consumer looking for a product that stays black after multiple washes, providing that benefit of a lasting product.
And to that end, we say if you want a denim in durable black, then Live Durable™ with the new Supercharged Noir Denim collection by Artistic Milliners.