What was the buzz this year at the world’s largest trade fair for sports equipment and sports fashion? At the place where the industry’s most influential people meet up, what was the big topic of conversation. In a word, sustainability. Yet for us, this topic is far more than a trend. It’s been at the centre of our brand ever since CORDURA® began over 50 years ago.
Today, the issue is at the top of everyone’s agenda, and we’re all working together to find more sustainable solutions and ensure a brighter future for coming generations. But this has always been our core value – as we’ve constantly focused on longevity, durability and versatility.
This is summed up in our fundamental belief that Sustainability Begins with Products That Last™. Think about it. Products that are built stronger tend to last longer. They need to be replaced less often. Meaning there’s less waste, less using up of precious resources and less demand for energy in production processing.
This ethos defines CORDURA® at every level – and constantly drives our innovative approach to creating a circular economy by keeping products and materials in use for as long as possible.
And, in a more demanding world, consumers also demand more from what they wear. Which includes durability that lets them do what they want and go where they want. To venture into the great outdoors and off the beaten track. Or venture downtown to explore the nightlife and urban vibe. And here are the CORDURA® fabrics that do just that
Find out how CORDURA® can help drive your own sustainable concepts Set your imagination free to combine durability with ecological concern in new and exciting award-winning ways. Contact us now for full information – including samples and supplier details – on the fabrics that look beyond the trends of ISPO 2020.