New Lightweight CORDURA® Baselayer Brand Fabric
Combat-Ready Baselayer Created to ‘Defend Your Base™’
INVISTA’s CORDURA® brand unveils its latest innovation for today’s warfighter – the CORDURA® brand Baselayer. The Baselayer fabric is being touted for its next-to-skin performance properties when exposed to heat in flash fire situations such as Improvised Explosive Devices (IEDs).
In addition to its No Melt, No Drip thermal feature, the lightweight combat-ready CORDURA® Brand Baselayer stands out because it offers exceptional moisture management, comfort and the recognized durability of CORDURA® fabric.
“With the potential dangers surrounding use of polyester based undergarments, in flash fires, there’s a need for the CORDURA® brand Baselayer,” said Jon Heard, global business director of INVISTA nylon staple and government business. “And it’s because of the fabric’s No Melt, No Drip feature that we’ve developed the ‘Defend Your Base™’ positioning to help sell the fabric blend’s most important quality – thermal performance.”
To help market the new Baselayer fabric, INVISTA’s CORDURA® brand has developed garment hangtags and sew-in fabric tags for merchandise. In addition, manufacturers who purchase the fabric have an arsenal of marketing tools at their disposal that communicate the rugged ‘Defend Your Base™’ campaign, including print advertising, direct marketing support, an in-store display and posters, banners, billboard and newspaper ad designs.
For military and tactical consumers, INVISTA is also launching a micro site at www.defendyourbase.com to communicate the fabric’s benefits and where they can find next-to-skin garments and products that are made with CORDURA® brand Baselayer fabric.
Initially developed as a medium weight CORDURA® NYCO knit in 2007, the new lightweight CORDURA® brand Baselayer was redeveloped to provide greater comfort to the soldier.
The CORDURA® brand Baselayer fabric is constructed with a unique blend of INVISTA T420 nylon 66 fiber and cotton to help protect soldiers when exposed to heat in flash fire situations such as IEDs or vehicle fires. The fabric insulates the body under heat threat, and when exposed to these high temperatures, the fabric forms gels and chars around the cotton creating an entirely new fabric structure with a higher ignition resistance that does not drip or melt onto the skin underneath like polyester.
By combining two popular materials, nylon and cotton, INVISTA has created a revolutionary combat-ready t-shirt that offers superior moisture management performance by drying two and a half times faster than a 100 percent cotton t-shirt. Working with convection and evaporation, the body’s two most powerful mechanisms, the CORDURA® brand Baselayer provides exceptional blend of breathability, comfort, and protection to today’s warfighter.
The durability component of the CORDURA® brand Baselayer is based on INVISTA’s T420 staple fiber, the only nylon fiber that is engineered to be specifically blended with cotton and cellulose fibers for long-lasting performance. The result is greater fabric strength, superior abrasion resistance and fewer failures due to tears, holes and abrasions.
About CORDURA® Brand
About INVISTA
CORDURA® Brand Inquiries:
INVISTA
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
Media Contact:
Elizabeth Romero/Nicole Bucalo Curtis
Howard, Merrell & Partners
919-844-2714/919-844-2764
ncurtis@merrellgroup.com