INVISTA’s CORDURA® Brand Joins Backpacker Magazine's 2008 Get Out More Tour

SALT LAKE CITY, UT - January 23, 2008 - CORDURA® brand fabric, a certified product of INVISTA, is excited to ‘Get Out More’ with America this year as one of the proud sponsors of the 2008 Backpacker magazine nationwide tour.  The Get Out More Mobile Tour brings the pages of Backpacker to life by encouraging outdoor enthusiasts across the country to pack their bags and to set out on their own outdoor adventures close to home or in far away destinations…wherever the trail takes them next.

Through the Get Out More sponsorship, products made with CORDURA® brand fabric will travel the country with renowned outdoor experts and tour ambassadors, Randy and Sherri Propster. Beginning in April 2008, the nationwide tour will visit more than 50 venues in 35 states reaching more than 55,000 hikers, campers and other outdoor aficionados. The tour will have something to offer people of all ages – no matter what their level of outdoor experience.

The Get Out More Road Team will hold in-depth, 60-minute presentations and interactive outdoor excursions at retail stores, festivals and college campuses across the country.  The tour, now in its 8th year, will also include employee training workshops to outdoor retailers and provide an inside look at the latest in outdoor gear and product trends.  Outdoor enthusiasts will have the opportunity to shop one-on-one with members of the tour and INVISTA’s CORDURA® brand team as they select the packs, tents, footwear, apparel, and camping equipment they’ll need for their next outdoor adventure.

“The Get Out More Tour allows products made with CORDURA® fabric to help people create lifelong memories and experiences in the great outdoors,” says Cindy McNaull, global brand manager for INVISTA’s CORDURA® brand.  “We are excited to be a part of Backpacker’s nationwide tour as it has such an intimate and interactive approach to helping people discover the outdoor explorer within themselves.”

CORDURA® fabrics have influenced the outdoor market for over thirty years, which gives them a unique advantage over most non-branded fabrics in the marketplace. With experience as an industry leader, INVISTA’s CORDURA® brand fabrics have exceptional durability, wide-ranging versatility, and can be found in many premium products for the outdoor market.

CORDURA® fabric has sufficiently earned its reputation for stylish durability and toughness for almost any situation, thus, making it an ideal fit for the Get Out More Tour as outdoor enthusiasts continue to push themselves to their limits.

About CORDURA® Brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, and YouTube.

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.