- Helen Thayer

INVISTA’s CORDURA® Brand Unveils New Fabric Innovations

Workwear Portfolio Additions Announced At 2009 A+A Show

At this year’s A+A show in Dusseldorf, Germany, INVISTA’s CORDURA® brand team will debut the brand’s latest innovations in fabric technology to the European workwear market:

  • CORDURA® fabrics made from 770-decitex yarn offers end-users an ultra-durable  reinforcement fabric alternative without adding significant weight to maintain worker mobility, agility and comfort   
  • Klopman Vantage fabric featuring CORDURA® fabric technology is ideal for use in a full garment rather than only a reinforcement patch.  Featuring exceptional durability and comfort, this CORDURA® NYCO fabric provides the perfect solution for stylish garments that last.
  • CORDURA® Denim fabric is a new line of branded denim fabrics that offer exceptional durability and colourfastness when compared to traditional 100 percent cotton denim. 
  • Lauffenmuehle ULTIMATE fabric featuring CORDURA® fabric technology is a new multi-functional flame retardant fabric solution which forms a key part of Lauffenmuehle’s Protective Wear range of performance fabrics.

“We are excited to share our newest fabric innovations at this year’s A+A show,” said Susannah Rayfield, European CORDURA® brand manager.  “We strive to continually advance CORDURA® fabric textile technology to meet the evolving needs of our customers.”

For more information on INVISTA’s CORDURA® brand’s latest fabric innovations please stop by Hall 5 StandB18 or visit www.cordura.com.

About CORDURA® Brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, and YouTube.

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.