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CORDURA® + Cone Denim Collaboration

CORDURA® + Cone Denim Collaboration

“Heritage meets innovation” with first-ever CORDURA® Selvage Denim.

CORDURA® brand and Cone Denim are collaborating on a first of its kind, vintage-inspired selvage denim for the 50th anniversary of the CORDURA® brand. The new CORDURA® Selvage Denim is produced in Cone Denim’s legendary White Oak facility, drawing inspiration from its over 110 year history in textile production combined with 50 durable years of CORDURA® brand heritage.

Influenced by passion and knowledge, Cone Denim, a global leader in denim authenticity and innovation, has been crafting signature, vintage styles since 1891. CORDURA® Selvage Denim is produced on American Draper X3 Shuttle looms through a collaborative development process between Cone Denim’s ‘Cone® 3D’ (Denim, Design, and Development) R&D team and the CORDURA® brand.

“As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation,” said Cindy McNaull, global CORDURA® brand and marketing director. “Both the CORDURA® brand and Cone Denim have a rich history involving textile production and denim fabrics. And once again we are combining our extensive experience to create the first-ever selvage denim incorporating CORDURA® Denim technology. This is a great way to honor our mutual heritage and usher in new performance denims of the future.”

The CORDURA® Selvage Denim project will make its debut at the Winter Outdoor Retailer Show, January 10-12, 2017 as the first of many. To learn more, visit CORDURA® brand booth #39213 or Cone Denim booth #151. Or, visit www.cordura.com.