CORDURA® Brand Microsite Recognized by the International Academy of Visual Arts

Web Microsite, Created By Howard, Merrell & Partners, Receives W3 Silver Award

WICHITA, KAN. - March 25, 2009 - INVISTA’s CORDURA® brand newly developed microsite – www.DefendYourBase.com was recently recognized by the International Academy of Visual Arts. The brand’s agency of record, Howard, Merrell & Partners, received the 2008 W3 Silver Award from the Academy for the creation of the microsite that was conceptualized to aid in the launch of the CORDURA® Baselayer fabric portfolio.

“The DefendYourBase.com microsite provides consumers with an exclusive look at the CORDURA® Baselayer brand of fabrics,” said Cindy McNaull, global CORDURA® brand manager. “Designed to facilitate communication with military, law enforcement, and tactical consumers, the www.DefendYourBase.com microsite enables users to explore the features and benefits of our No Melt, No Drip CORDURA® Baselayer fabric and also includes a Buy Now link for immediate product purchasing options.”  The microsite also links to www.CORDURA.com, where consumers can locate other products made with CORDURA® fabrics – fabrics that are all about durability.

“The protective qualities of CORDURA® Baselayer fabrics were brought to life with miniature defenders – such as tanks, helicopters and snipers – that guarded a life-sized soldier wearing the t-shirt,” said Steve Olshansky, senior copywriter for Howard, Merrell & Partners. “Essentially, the soldier’s body became the battlefield.”

In determining winners, entries are judged based on a standard of excellence, as determined by the International Academy of Visual Arts (IAVA), according to the category entered. To uphold a high standard of excellence, a category may have multiple winners, or may have no winners at all. Web site entries were judged on creativity, usability, navigation, functionality, visual design, and ease of use.

The W³ Awards honor creative excellence on the Web and recognize the creative and marketing professionals behind innovative developments in videos and marketing programs. Sanctioned and judged by the IAVA, the W³ Awards is the first major Web competition to be accessible to everyone from the biggest agencies to the smallest firms, and no preference given to the size or prestige of the agency, firm or company. The organization receives more than 3,000 entries from top companies and advertising agencies worldwide.

About CORDURA® Brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, and YouTube.

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications, a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. More information on INVISTA can be found at www.INVISTA.com.