‘The Fabric of Our Lives’ Gets Durable Upgrade with New Cotton Blended CORDURA® Fabrics

Cotton Incorporated. and CORDURA® brand team up to deliver cotton-blend fabrics powered by CORDURA® fiber technologies, adding engineered performance benefits to a classic.

In celebration of its 50th anniversary, INVISTA’sCORDURA® brand announces its first-ever collaboration with Cotton Incorporated, the research and promotion company of U.S. cotton producers and importers. Throughout 2017 and beyond, the two brands will work together to explore opportunities to make the ‘fabric of our lives’ even more comfortable, long-lasting and durable for a new generation of performance apparel.

Traditional, reliable and biodegradable cotton fiber is known for being soft, natural and comfortable. Blending cotton with the performance benefits of CORDURA® fiber technology adds additional comfort qualities such as quick dry, long-lasting performance, durability, extra tear strength and abrasion resistance.

“Collaborating with Cotton Incorporated celebrates the ideology we’ve been working towards for the past fifty years – heritage meets innovation,” said Cindy McNaull, global CORDURA® brand and marketing director. “We continue to honor and embrace our history of creating durable fabrics, but strive to push the boundaries of how we can enhance them to create cutting-edge innovations suitable for the ever-changing marketplace. We listened to the voice of the customer and their need for cotton-rich performance fabrics that last. Working together with Cotton Incorporated allows us to bring two classics together to deliver the next generation of performance to the ‘fabric of our lives.’”

Fabrics from the CORDURA® brand and Cotton Incorporated collaboration will initially be offered from several CORDURA® brand authorized mills, including Artistic Milliners, Nishat, Chia Her and Arvind. The two companies plan to extend the collaboration with additional technology innovations in the months to come.

“Cotton is inherently comfortable and cotton apparel often becomes a person’s favorite item,” said Emily Croneberger, technology marketing manager at Cotton Incorporated. “The more you like a particular shirt, skirt or jeans, the more you wear it and the more prone it is to showing signs of wear. Blending cotton with CORDURA® fiber technology enhances a garment’s durability, helping it hold up to the rigors of daily use, and looking and feeling good, longer.

For more information on CORDURA® fabric and Cotton Incorporated, visit booth #39213 and #155-401 at Winter Outdoor Retailer, or visit www.CORDURA.com and www.cottoninc.com.

About Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.

About CORDURA® Brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.


With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, or our Facebook and Twitter pages.

CORDURA® Brand Inquiries


4123 E. 37th St. N
Wichita, KS 67220


CORDURA® Media Contact:

Morgan Lang

Sweeney PR

(910) 772-1688 Ext. 102