CORDURA® Brand and Woolrich® Team Up to Bring Back the Popular ‘90s Wool-Dura™ Collection for 21st Century Outerwear
CORDURA® brand features Woolrich and its new Wool-Dura™ Collection – where heritage meets innovation – in the latest installment of the Meet the Maker video series.
CORDURA® brand and Woolrich, America’s Original Outdoor Clothing Company®, collaborated to create Wool-Dura™, a specialty blend of iconic Woolrich wool and nylon 6,6 CORDURA® fabric used in hunting apparel.In the early 1990s, INVISTA’s
Now, the two are back together for the 50th anniversary of the CORDURA® brand with a newly reimagined Wool-Dura™ fabric, taking inspiration from the past while adding today’s innovative technology. The fabric is featured in the latest installment of the CORDURA® brand “Meet the Maker” video series, an ongoing mini-documentary that highlights key brand partners and collaborators.
“The opportunity to work with Woolrich again on a new fabric inspired by the classics aligned perfectly with our 50th anniversary focus of ‘heritage meets innovation’,” said Cindy McNaull, global CORDURA® brand and marketing director. “We are extremely humbled to work with such a loyal brand customer who has been a leader in the outdoor marketplace for more than 180 years. Our latest ‘Meet the Maker’ video spotlights this special collaborative history, and we look forward to continuing to work together to design fabric that reflects on our past, while propelling us forward into the future of the industry.”
Wool-Dura™ is an authentic fabric that combines the durability of CORDURA® fiber and the natural properties of Woolrich wool. Spun and woven in Woolrich’s 187-year-old mill, the new Wool-Dura™ fabric produces qualities of warmth, comfort and softness to create a new contemporary classic.
“We’ve been fans of the CORDURA® brand at Woolrich for years. When we start bringing CORDURA® fiber into the mix, we create a product that has all of the properties of wool but becomes more durable and long-lasting,” said Karuna Scheinfeld, vice president of design at Woolrich. “The latest Wool-Dura™ fabric speaks to the values that both the CORDURA® brand and Woolrich hold, and collaborating has brought about an extremely durable, beautiful product that people can wear for generations to come.”
Woolrich has been synonymous with quality outdoor clothing for over 180 years. The company began in 1830 when John Rich built his first woolen mill in Plum Run, Pennsylvania. What has not changed in all those years is Woolrich's commitment to quality, value, and products that fit the outdoor lifestyle. Learn more at http://www.woolrich.com.