CORDURA® Brand and Woolrich® Team Up to Bring Back the Popular ‘90s Wool-Dura™ Collection for 21st Century Outerwear

CORDURA® brand features Woolrich and its new Wool-Dura™ Collection – where heritage meets innovation – in the latest installment of the Meet the Maker video series.

In the early 1990s, INVISTA’s CORDURA® brand and Woolrich, America’s Original Outdoor Clothing Company®, collaborated to create Wool-Dura™, a specialty blend of iconic Woolrich wool and nylon 6,6 CORDURA® fabric used in hunting apparel.

Now, the two are back together for the 50th anniversary of the CORDURA® brand with a newly reimagined Wool-Dura™ fabric, taking inspiration from the past while adding today’s innovative technology. The fabric is featured in the latest installment of the CORDURA® brand “Meet the Maker” video series, an ongoing mini-documentary that highlights key brand partners and collaborators.

“The opportunity to work with Woolrich again on a new fabric inspired by the classics aligned perfectly with our 50th anniversary focus of ‘heritage meets innovation’,” said Cindy McNaull, global CORDURA® brand and marketing director. “We are extremely humbled to work with such a loyal brand customer who has been a leader in the outdoor marketplace for more than 180 years. Our latest ‘Meet the Maker’ video spotlights this special collaborative history, and we look forward to continuing to work together to design fabric that reflects on our past, while propelling us forward into the future of the industry.” 

Wool-Dura™ is an authentic fabric that combines the durability of CORDURA® fiber and the natural properties of Woolrich wool. Spun and woven in Woolrich’s 187-year-old mill, the new Wool-Dura™ fabric produces qualities of warmth, comfort and softness to create a new contemporary classic.

“We’ve been fans of the CORDURA® brand at Woolrich for years. When we start bringing CORDURA® fiber into the mix, we create a product that has all of the properties of wool but becomes more durable and long-lasting,” said Karuna Scheinfeld, vice president of design at Woolrich. “The latest Wool-Dura™ fabric speaks to the values that both the CORDURA® brand and Woolrich hold, and collaborating has brought about an extremely durable, beautiful product that people can wear for generations to come.”

About Woolrich

Woolrich has been synonymous with quality outdoor clothing for over 180 years. The company began in 1830 when John Rich built his first woolen mill in Plum Run, Pennsylvania. What has not changed in all those years is Woolrich's commitment to quality, value, and products that fit the outdoor lifestyle. Learn more at http://www.woolrich.com.

About CORDURA® Brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps and used with an ®, and it must be followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com. and follow us on Facebook, Twitter, LinkedIn, and YouTube.

About INVISTA

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com, or our Facebook and Twitter pages.

CORDURA® Brand Inquiries

INVISTA S.a.r.l

4123 E. 37th St. N
Wichita, KS 67220
USA

www.CORDURA.com

Media Contact:

Morgan Lang

Sweeney PR

(910) 772-1688 Ext. 102

morgan@sweeneypr.com