Brand Team

Jonathan Long

Jonathan Long

Global Innovation Manager

Q: What notable figure or celebrity defines durability best? Why?

A: LIEUTENANT MICHAEL P. MURPHY, UNITED STATES NAVY. Awarded the U.S. military's highest decoration, the Medal of Honor, for his actions in the Kunar Province, Afghanistan while leading a four-man reconnaissance team on a mission to kill or capture a top Taliban leader. LT Murphy was killed June 28, 2005 after exposing himself to enemy fire and knowingly leaving his position of cover to get a clear signal in order to communicate to his headquarters to save his fellow SEALS. He communicated his unit’s location and requested immediate support and remained in position continuing to transmit and fight until he died from his wounds.

Q: Which of your hobbies tests your durability the most?

A: I am a hobby Bee Keeper currently working with four hives of Italian Honey Bees. At the height of the summer, each hive can contain some 50,000 to 60,000 worker bees so working around 200,000 to 300,000 bees in the bee yard is a real test of my belief and confidence in my equipment.

Q: Where in the world is your favorite place to be?

A: Rotenfels; which may be Germany's highest and largest rock cliff north of the Alps with a 220 near vertical meter cliff face.  Rotenfels is located at the junction of the Alsenz- and Nahe rivers a little west of Bad Kreuznach and the Rhine River, Germany. The area hosts lots of hiking trails where one can wander through the vineyards above the Nahe river and around several castles located in the area. For me the most beautiful place to be.