Tough World

Tough World

This world is no place for wimpy fabrics.

Jagged granite cliffs. Thorn-lined hiking trails. Airport obstacle courses.  Job sites that’ll rip and shred work wear to bits. No matter where you go, the world is a tough place. Fortunately, CORDURA® fabrics are made to handle it. And our new advertising campaign brings that to life in a metaphoric way. By pushing real-life adventures to new extremes, the campaign illustrates how CORDURA® fabric is made to handle life’s tough challenges. The technology behind the fabric is just one of the many reasons leading manufacturers ‘Accept No Substitutes When Durability Counts.’ 

To view some of the elements of the campaign, click on the documents to the right.