‘Comfortably Durable’ Fabric At Work Ad Campaign
A Hardworking Campaign For the Working Man.
CORDURA® NYCO fabric technology brings the perfect combination of comfort and durability to workwear garments in Europe.
We have teamed up with leading manufacturers of fabrics for the workwear sector Pennfabric in Malaysia and Klopman in Europe to develop a range of cotton/T420 nylon 6,6 CORDURA® NYCO fabrics that offer durability without sacrificing comfort.
The award winning ad campaign shows workers dressed in comfortably durable working clothes leisurely resting on a barbed wire seat and reclining on a bed of nails to communicate the “comfortably durable” benefits of CORDURA® NYCO fabric.