Noir is the New Black.

Noir is the New Black.

Announcing the next chapter in durable denim, the SuperCharged Noir collection. Debuting at Kingpins in Amsterdam, April 18-19, 2018, Supercharged Noir is a new offering in a creative collaboration between CORDURA® brand, TENCEL™ and Artistic Milliners.

SuperCharged Noir is a bold, black performance denim portfolio built for both work and play. Our mission was to create a powerful dense dark denim collection with excellent color-fastness and long-lasting vibrancy, without sacrificing the durable DNA that defines the CORDURA® brand. Inspired by five key performance attributes, the collection pushes the limits by reimagining denim with ‘5S’ technology -  Stay-True Color, Enhanced Strength, Engineered Soft Comfort, Sustainable Innovation, and Performance Stretch.

Learn more about the features and benefits below and join us for the collection’s premiere at the Artistic Milliners and Tencel™ booths at Kingpins Amsterdam.

Features + Benefits:

STAY TRUE Color is powered by a combination of INVISTA’s new staple nylon 6,6 BLACK SDN® fiber technology and spun-dyed Tencel™ Modal Eco Color fibers for next generation color performance. The collection is infused with color fastness locked in at the fiber level for excellent shade consistency and long-lasting vibrancy.

Crafted with INVISTA’s latest patent pending T420HT staple fiber technology, which is “the strongest nylon-6,6 staple fiber the company has ever produced,” Supercharged Noir Denims are the fiber’s first denim application for Enhanced Strength and durability and ideal for testing limits without compromising on style. With greater than four times the abrasion resistance of equivalent weight 100% cotton denim*, this collection offers robust functionality at even the most critical moments, while still delivering on authentic look, feel and comfort.

Tencel™ Modal Eco Color fibers make up 60 percent of the collection’s fabric composition and are produced by Eco Soft technology for Engineered Soft Comfort.  Focusing on seamless, next-to-skin ease, the denims in the Supercharged Noir collection provide insulated softness for lasting balance and comfort.

With a focus on today’s evolving values and growing environmental consciousness, it’s about having less and doing more, making every purchase and action count, because Sustainability Begins With Products That Last™. The process of solution-dyeing utilized in both the INVISTA BLACK SDN® and Tencel™ Modal Eco Color fibers helps to greatly reduce the water used in the textile manufacturing process; a key component of Sustainable Innovation in the collection. Additionally, Tencel™ Modal fibers are mainly manufactured from the renewable source of raw material and beech wood, sourced from sustainable forests in Austria and neighboring countries.

The collection also delivers Performance Stretch in order to stand up to the challenges of an active lifestyle, combining durability and flexible comfort into one.

*Martindale testing based on equivalent weight 13.75 oz denim fabrics.