CORDURA® for maximum durability
How to Get Maximum Benefits in Copy
CORDURA® is a high-performance, super-durable fabric that is
perfect for your outerwear, activewear, luggage and equipment. To
help ensure that your advertising, promotional and publicity materials
perform as impressively, please use one or more of the following copy
points in its entirety anytime you mention CORDURA®.
- CORDURA® for maximum durability
- CORDURA®, a high-performance fabric resistant
to abrasions, tears, and scuffs
- CORDURA® stands for durability
- CORDURA® is:
- 2 x more durable than standard nylon
- 3 x more durable than polyester
- 10 x more durable than cotton duck
CORDURA® comes in a variety of other fabric types, such as
ballistic, rip-stop and pack-cloth. If you are referring to CORDURA® “ballistic” as
used in luggage and equipment, you may use one of the following
descriptors in the place
of CORDURA® in the above copy points.
- CORDURA® ballistic
- CORDURA® ballistic fabric
- CORDURA® ballistic nylon
Trademark usage requirements dictate that you must include the following
legal line:
CORDURA® is a trademark of INVISTA for durable fabrics.